SKYNN
Glow Naturally, Radiate Confidence
Client
Skynn Inc
Role
Product designer
Industry
Beauty and Cosmetics
Tools
Figma, Framer, Tooolz
Problem statement
SKYNN INC, a skincare brand, currently relies heavily on third-party retailers and online marketplaces to sell its products. While this has provided some visibility, it limits the brand’s ability to control customer experience, tell its unique story, and build lasting relationships. Without a centralized digital home, the brand struggles to grow its community, gather customer insights, and scale on its own terms.
Solution
To solve this, I designed a branded e-commerce website that empowers the skincare brand to own its customer journey from discovery to purchase. The digital solution focuses on:
Brand Storytelling
A fully customized interface that visually reflects the brand’s identity, values, and tone, helping to build recognition and emotional connection.
Product Education & Discovery
Clear product page with ingredient breakdowns, skin concern filters to help customers find what suits them best.
Seamless Shopping Experience
Intuitive navigation, mobile-first design, and a frictionless checkout flow to improve conversions and drive repeat purchases.
Community & Loyalty Building
Built-in features like email capture, referral programs, and exclusive member perks to encourage direct engagement and retention.
This solution reduces the brand’s reliance on third-party sellers and positions it for sustainable, customer-focused growth.
Key Features
Branded product page
High-quality product images
Clear product page with specialized skincare needs and their products
Cleara bout us section, trust-building information (e.g., cruelty-free, dermatologist-tested)
Seamless E-commerce Flow
Clean, mobile-optimized shopping cart and checkout experience
Website responsiveness
Customer Reviews & UGC
Testimonials section and feedback from customers.
Reseach and Insight
Information Architecture
Wireframes
Visual design elements
Lesson learnt
Designing this e-commerce platform for a skincare brand taught me the importance of aligning brand storytelling with user trust and product transparency. I learned how thoughtful UX from skin concern filters, to seamless checkout can turn casual visitors into loyal customers. Most importantly, I saw how data-driven design decisions directly impact both user satisfaction and business growth.